Proper Magazine #49

Proper Magazine #49 – Clothing, Culture & the Great Outdoors

Proper marks its 49th issue with a beautifully curated collection of stories exploring the spaces where clothing, culture, and the outdoors intersect. This slightly larger edition showcases the magazine’s signature blend of style, substance, and storytelling — from the evolution of New Balance’s Hierro v9 trail shoe to conversations with icons like Lorenzo Osti of C.P. Company and UFC Heavyweight Champion Tom Aspinall.

Venture through features on fishing as a mindful escape, cycling in Fjällräven’s new HOJA range, and testing fresh outdoor gear on a camping trip. Each story reflects Proper’s commitment to authenticity, curiosity, and community — captured through sharp photography and thoughtful writing that continues to define modern outdoor culture.